| Year | Date | Seattle School District | Community |
| 1989 | April 17 | State Board of Education notifies District administrators that it opposes commercialism in the classroom | |
| 1990 | National PTA adopts resolution opposing commercial exploitation of students in school | ||
| Jan. | Washington State PTA opposes TV commercials in school | ||
| 1991 | Jan. | National Association of School Board Educators opposes commercialism in schools | |
| District allows principals to sign contracts with Channel One | |||
| 1996 | Aug. 1 | National Education Association opposes programs that involve marketing/promoting products that exploit students and/or institutions | |
| Oct. 2 | Seattle Council of PTSA expresses concerns to School Board about proposed policy of selling ads in schools | ||
| Nov. 6 | School Board approves Olchefske's proposal to sell paid ads in schools (5-2) | 8 citizens testify against ads; 1 testifies for | |
| Nov. 8 | Seattle P-I anti-ads editorial | ||
| Nov. 14 | American Postal Workers Union, AFL-CIO adopts anti-ads resolution | ||
| Nov. 20 | Seattle Times pro-ads editorial | ||
| Dec. 3 | Public uproar against ads in schools at Forum co-sponsored by SCPTA, League of Women Voters, AAUW, and others | ||
| Dec. 4 | King County Labor Council adopts anti-ads resolution | ||
| Dec. 8 | Seattle Times pro-ads editorial | ||
| 1997 | Jan. 1 | Seattle Weekly anti-ads editorial | |
| Jan. | The Source anti-ads editorial (Church Council of Greater Seattle) | ||
| Jan. | Stanford appoints 1st Advertising Committee co-chaired by Bon Marche Executive | ||
| Jan. 11 | Public Forum sponsored by AAUW, SYPP, Church Council and others; audience decides to form anti-ads organization (CCCS) | ||
| March | Seattle Council of PTSA passes resolution opposing ads in schools. | ||
| March 19 | School Board rescinds policy of selling paid ads in schools (5-1). Stanford asks SCPTA to research issue | 9 citizens testify against ads; 0 testify for | |
| April 2 | School board is presented with anti-ads petition signed by 60 physicians | ||
| April 18 | SCPTA receives WSPTA Special President's award for advocacy on commercialism in schools | ||
| May 30 | CCCS and SCPTA organize Walkthrough of 30 Seattle Schools | ||
| July | SCPTSA publishes Report on Commercial Activities and Advertising in the Seattle Public Schools | ||
| Sept. 19 | WSPTA Parent Involvement Summit develops Criteria for Healthy Business Partnerships | ||
| Nov. 97 | Stanford appoints 2nd 'stakeholder' Ads Committee to study issue and make policy recommendations; Corporate sponsorships and 'partnerships' proliferate | ||
| 1998 | May 18 | CCCS sponsors Community Forum on Channel One | |
| Sept. 22 | District committee meets for 1 year and issues policy recommendations greatly restricting ads in schools | ||
| Oct. | District signs 5-year exclusive vending machine contract with Coca-Cola Corporation | Public uproar over Coke deal. | |
| Dec. 9 | School Board adopts new district policies on naming of buildings and plaques recognizing corporate donors. | Motion is introduced and voted at same meeting; no community input | |
| 2000 | Jan. | Seattle Times editorial calls for end to Channel One in Seattle schools | |
| Feb. 29 | School Board promises to review commercialism issue; delegates to PAL committee; PAL tables issue | ||
| April | District signs contract with N2H2 'Bess' Partnering Program requiring K-12 kids to see Internet banner ads and allowing marketers to collect data on students | ||
| Sept. 6 | CCCS presents anti-ads policy to School Board and urges adoption | ||
| Nov. 20 | Seattle Education Association passes resolution opposing ads | ||
| Dec. | 75 Community leaders endorse letter opposing ads in Seattle schools | ||
| 2001 | Jan. | Seattle Community College Teachers' Federation passes resolution opposing ads in schools | |
| Jan. | Seattle Young People's Project endorses CCCS letter opposing ads in schools | ||
| Feb. | PAL Committee again tables discussion of commercialism in schools | ||