Business and other organizations support schools in many ways and promote the welfare of youth.
Professional educators shall be the primary decision-makers regarding the acceptability and value of commercial activity in schools.
Parents and community members should be consulted in the decision-making process and be well-informed about the nature and extent of any commercial activities in the schools.
Site decision-makers may adopt more restrictive policies than those set forth below, but not less.
This policy will be reviewed one year after adoption, and every three years thereafter, by a committee appointed by the Superintendent. The committee will consist of District personnel, site administrators, parents and community members.
All commercial activities shall be consistent with Seattle School District policies prohibiting discrimination on the basis of race, color, national origin, religion, sex, handicap, age or sexual orientation, and shall not be permitted where they are misleading, inaccurate or not age-appropriate for the students involved.
|fundraising subcommittee||1. (proccedure) guidelines should be reviewed and revised as necessary within three (3) years of adoption|
|advertising subcommittee||2. (scope/general) the advertising policy should not limit the discretion of schools or staff
in the selection or use of educational materials or programs|
3. (scope/general) the advertising policy should not limit the ability of student organizations to plan and operate fundraising activities
4. (procedure) prior to consummating a public or private cooperative partnership proponants should be required to meet with a committee composed of parents, staff members, and at the high school level, students, to review the proposal and plan to disberse proceeds, if any, from the partnership
5. (procedure) implementation of the advertising policy should not require a length of contract longer than five (5) years, or provide for automatic renewals
6. (non-discrimination) all parties to a public or private sector cooperative partnership should support the Seattle School District's position prohibiting discrimination on the basis of race, color, national origin, religion, sex, handicap, age, or sexual orientation
|committee chair||7. (scope/general) assume and rely on the professional judgment of its certified staff
to allow only those commercial activities which support and enhance the district's goals. This
policy should not abridge teachers' creative use of resources in their classrooms.|
8. (scope/general) to reinforce commitment to site-based management, whenever possible decisions regarding acceptable commercial activity should be made at the lowest operational level, i.e. the classroom or building.
9. (procedure) when a decision regarding commercial activity is made at the district level, the designated decision-maker(s) should involve site-level managers in the process.
10. (procedure) a cross-discipline, multi-level media literacy curriculum should be developed and tested for required use as part of any commercial activity approved in the Seattle schools.
11. (procedure) the district should train principals and other staff in the application of its commercial activity policy and provide staff support to decision-makers as appropriate and useful; the superintendent will appoint a standing committee to oversee commercial activity in the Seattle schools.
12. (scope/general) recognizing that these three type of commercial activity will overlap, designated decision-maker(s) should first determine which definition will take precedence in the evaluation of a proposed activity. Relevant constraints identified in the other two definitions should be applied during the evaluation process.
13. (procedure) in order to assure that contracts and/or formal agreements with commercial entities active in the schools are uniform and consistent, all such agreements in which the economic benefit exceeds $2500 (funds or in-kind) should be reviewed by district legal staff and approved by the Board prior to signing and implementation.
14. (procedure) all moneys related to commercial activities in the schools should be accounted for according to rules and systems to be established by the district accounting office for this special purpose. The Board should review and approve a summary of these accounts annually. School district staff involved in commercial activities in the schools should avoid real or perceived conflict of interest in their use of funds generated by these activities.
15. (procedure) the superintendent should adopt enforcement procedures and authorize necessary enforcement resources concurrent with implementation of this policy.
(note: these four (4) recommendations are revisions or additions to the district's existing set of guidelines which contain other information)
|16. (procedure) all materials to be sent home with students should be reviewed by the
building principal or program manager to assure conformity with district commercial activity
policy and approved prior to distribution.|
17. (procedure) approved material to be distributed by school mail should be pre-counted, bundled, and labeled for each building.
18. (procedure) the list of supplementary instructional materials needs to be updated to include such materials as computer software, educational television, films and videos.
19. (procedure) all sponsored materials should be reviewed in accordance with the procedure established by the school in which it is to be used; this procedure must be available in writing for community review and include some form of peer review and a complaint resolution process