Citizens' Campaign for Commercial-Free Schools
Further sources of information about commercialism in the schools:
Web links to articles, reports and radio features:
- American School Board Journal: October 1999 Cover Story
The Lure of School Marketing, Lawrence Hardy
- The American School Board Journal: February 1999 ERIC Express Lines
"Insert Coins in Slot', Kathleen Vail, and "The Great Cola Wars", Robert Zorn
- Students for Sale
Steven Manning, from The Nation, Sept. 27, 1999
- Captive Kids: A Report on Commercial Pressures on Kids at Schools
Consumers Union report
- ASCD Commercialism Infobrief
Supporting Students or Selling Access?
- Nicholas Johnson on Commercialism in Schools
- Nicholas Johnson, Commercialism Attacks Schools
Advertising in the Schools
Amy Aidman, ERIC Digest
- Written testimony on Channel One
- The Merrow Report- Schools for Sale? Commercialism in Public Schools
(audio and transcript)
- "The Diane Rehm Show" Show Archives: September 1, 1999, Commercialism in Schools
- Our Children Magazine, National PTA, November, 1997
- Schools and Commercialism by Cecile Andrews -- Kids and Commercialism Campaign -- Center for a New American Dream
- An Educator's Guide to Commercialism
The commercialization of the Internet, and the effects on students.
- Study finds commercialism in America's schools increased dramatically in the 90's.
- The Commercialized Classroom
Holley Knaus, from Multinational Monitor, March, 1992
- 'Affluenza' resources
An extensive list of references put together by the producers of the PBS show 'Affluenza'. Also check out the rest of the site for action suggestions, teachers' guides and more.
- From Walls to Roofs, Schools Sell Ad Space
Jessica Sandham, from Education Week, June 4, 1997
- Channel One Focuses More on Style Than Substance, Study Says
Andrew Trotter, from Education Week, Jan 29, 1997
- Channel One Online: Advertising Not Educating
Shelley Pasnik, Center for Media Education, Jan. 1997
- Web of Deception: Threats to Children from Online Marketing
Center for Media Education (in pdf format, requires Acrobat Reader)
- Articles on Channel One from FAIR (Fairness in Accuracy and Reporting):
- Examples of Channel One sales literature.
- Sen. Shelby and Dodd
take on ZapMe! and Channel One.
- PBS NewsHour:Advertising in the Public Schools
Rod Minot, KCTS, with comments by Brita Butler-Wall, Alex Molnar, Don Nielsen (Feb 10, 1997). Audio version also available from this site.
- School group wants to rein in Pepsi, Nike ads
Antoinette Alexander, Seattle Times, Sept. 15, 1997
- Parents Rally to Keep Corporate Commercialism Out of Public Schools
Mieke Bomann, Jan. 1999
- Coke and Pepsi are going to school
Anna White, Multinational Monitor, Jan., 1999
- School districts thirst for beverage contracts
Gillian Gaynair, The Oregonian, Aug. 31, 1998
- Area school cola contests raise issues of students' health
Stanford Chen, The Oregonian, Oct. 30, 1998
- Commercializing the Classroom: The K-12 community weighs commercial online services vs. building their own
Brian Robinson, Sept. 6, 1999
- The Pepsi Challenge: The Portland School Board looks to corporate advertising to prop up its sagging budget
Josh Feit and Seth Walls, Willamette Week, April 1, 1998
- Ads in schools vs. free computers
Associated Press item in Seattle P-I, Sept. 5, 2000
- Commercial Alert press releases:
- Commercial Activities in Schools
A General Accounting Office report, Sept. 14, 2000
- Text of San Francisco's Commercial-Free Schools Act
- A Model School Board Policy on Commercialism
From the Center for Commercial-Free Public Education
- Letter from Ralph Nader and Gary Ruskin of Commercial Alert
To Barbara Schaad-Lamphere, president of the Seattle School Board, concerning the exclusive sales agreement
with Coca-Cola, Oct. 5, 1998.
in the Schools
Jean Fallow, student in Masterís in Teaching program,
Western Washington University, May-June 2002
Web links to other organizations concerned about
commercialization in schools:
(Back to top of this page)
Articles and books in print:
(Back to top of this page)
Butler-Wall, Brita . The Parent Guide to Commercialism in Schools. Center for Commercial-Free
Berliner, D.C. & Biddle, B.J. (1995). The Manufactured
Crisis: Myths, fraud, and the attack on America's public
schools. Reading, MA: Addison-Wesley.
Captive Kids: A Report on Commercial Pressures on Kids at
School. Consumers Union Education Services, 101 Truman
Ave,. Yonkers, NY 10703-1057.
France, D. (1996). "This Lesson Is Brought to You By..."
Good Housekeeping. (Feb.): 80-83.
Jacobson, M. & B. Maxwell, "Corporations invade the
Classroom: Have Schools Become the Last Great Marketing
Frontier?" in Rethinking Schools, vol. 9, no. 2, Winter,
Karpatkin, R. H and A. Holmes. (1995). Making Schools
Ad-Free Zones. Educational Leadership 53(1, Sept):
Klein, Naomi.  No Logo: Taking Aim at the Brand Bullies.
McNeal, J.U. (1994). Billions at Stake in Growing Kids
Market. Discount Store News (Feb 7): 4.
McNeal, J.U. (1990). Kids as Customers. New York:
Molnar, A. (1996). Giving Kids the Business: The
Commercialization of America's Schools. Westview/Harper
Molnar, A. (9/18/86). Giving Kids the Business: The New,
Mercantile Edge to School Reform. Education Week.
Molnar, A. (1995). Schooled for Profit. Educational
Leadership 53 (1, Sept.): 70-71.
Reich, R. (4/21/91). "Big biz cuts class: Firms talk
loud, do little for schools." Washington Post, B1-2.
Stead, D. (1997). "Corporations, Classrooms and
Commercialism." New York Times. (5, Jan) Section 4A:
Walsh, D. Selling Out America's Children. Minneapolis: