Citizens' Campaign for Commercial-Free Schools Further sources of information about commercialism in the schools: Links to articles on the web Other organizations List of books and articles in print Web links to articles, reports and radio features: American School Board Journal: October 1999 Cover Story The Lure of School Marketing, Lawrence Hardy The American School Board Journal: February 1999 ERIC Express Lines "Insert Coins in Slot', Kathleen Vail, and "The Great Cola Wars", Robert Zorn Students for Sale Steven Manning, from The Nation, Sept. 27, 1999 Captive Kids: A Report on Commercial Pressures on Kids at Schools Consumers Union report ASCD Commercialism Infobrief Supporting Students or Selling Access? Nicholas Johnson on Commercialism in Schools Nicholas Johnson, Commercialism Attacks Schools Advertising in the Schools Amy Aidman, ERIC Digest Written testimony on Channel One The Merrow Report- Schools for Sale? Commercialism in Public Schools (audio and transcript) "The Diane Rehm Show" Show Archives: September 1, 1999, Commercialism in Schools (audio) Our Children Magazine, National PTA, November, 1997 Selling Out Kids Susan Herzog Not Business as Usual Joan Kuersten Schools and Commercialism by Cecile Andrews -- Kids and Commercialism Campaign -- Center for a New American Dream An Educator's Guide to Commercialism The commercialization of the Internet, and the effects on students. Study finds commercialism in America's schools increased dramatically in the 90's. The Commercialized Classroom Holley Knaus, from Multinational Monitor, March, 1992 'Affluenza' resources An extensive list of references put together by the producers of the PBS show 'Affluenza'. Also check out the rest of the site for action suggestions, teachers' guides and more. From Walls to Roofs, Schools Sell Ad Space Jessica Sandham, from Education Week, June 4, 1997 Channel One Focuses More on Style Than Substance, Study Says Andrew Trotter, from Education Week, Jan 29, 1997 Channel One Online: Advertising Not Educating Shelley Pasnik, Center for Media Education, Jan. 1997 Web of Deception: Threats to Children from Online Marketing Center for Media Education (in pdf format, requires Acrobat Reader) Articles on Channel One from FAIR (Fairness in Accuracy and Reporting): News for a Captive Audience: An Analysis of Channel One William Hoynes, May/June 1997 How to be Stupid: The Lessons of Channel One Mark Crispin Miller, May, 1997 K-III's "Channel One," The TV Show That Parents Can't Watch, Cheats School Kids Oct. 9, 1997 Drafting Students Into the "War on Immigration" Kim Deterline, Jan/Feb 1995. TV in the Classroom: News or Nikes? John Murray, Sep/Oct 1991 Examples of Channel One sales literature. Sen. Shelby and Dodd take on ZapMe! and Channel One. PBS NewsHour:Advertising in the Public Schools Rod Minot, KCTS, with comments by Brita Butler-Wall, Alex Molnar, Don Nielsen (Feb 10, 1997). Audio version also available from this site. School group wants to rein in Pepsi, Nike ads Antoinette Alexander, Seattle Times, Sept. 15, 1997 Parents Rally to Keep Corporate Commercialism Out of Public Schools Mieke Bomann, Jan. 1999 Coke and Pepsi are going to school Anna White, Multinational Monitor, Jan., 1999 School districts thirst for beverage contracts Gillian Gaynair, The Oregonian, Aug. 31, 1998 Area school cola contests raise issues of students' health Stanford Chen, The Oregonian, Oct. 30, 1998 Commercializing the Classroom: The K-12 community weighs commercial online services vs. building their own Brian Robinson, Sept. 6, 1999 The Pepsi Challenge: The Portland School Board looks to corporate advertising to prop up its sagging budget Josh Feit and Seth Walls, Willamette Week, April 1, 1998 Ads in schools vs. free computers Associated Press item in Seattle P-I, Sept. 5, 2000 Commercial Alert press releases: Letter to Sen. McCain about Channel One What IAA and Advertising Firms Can Do for Children Coalition Launches Campaign to Protect Schoolchildren From Channel One Commercial Activities in Schools A General Accounting Office report, Sept. 14, 2000 Text of San Francisco's Commercial-Free Schools Act A Model School Board Policy on Commercialism From the Center for Commercial-Free Public Education Letter from Ralph Nader and Gary Ruskin of Commercial Alert To Barbara Schaad-Lamphere, president of the Seattle School Board, concerning the exclusive sales agreement with Coca-Cola, Oct. 5, 1998. Commercialism in the Schools Jean Fallow, student in Master’s in Teaching program, Western Washington University, May-June 2002   Web links to other organizations concerned about commercialization in schools: (Back to top of this page) Campaign for Commercial Free Education Adbusters The Center For Commercial-Free Public Education Commercialism in Education Research Unit (CERU) at Arizona State University Commercial Alert Center for a New American Dream Obligation (Channel One info)   Articles and books in print: (Back to top of this page) Butler-Wall, Brita [1997]. The Parent Guide to Commercialism in Schools. Center for Commercial-Free Public Education. Berliner, D.C. & Biddle, B.J. (1995). The Manufactured Crisis: Myths, fraud, and the attack on America's public schools. Reading, MA: Addison-Wesley. Captive Kids: A Report on Commercial Pressures on Kids at School. Consumers Union Education Services, 101 Truman Ave,. Yonkers, NY 10703-1057. France, D. (1996). "This Lesson Is Brought to You By..." Good Housekeeping. (Feb.): 80-83. Jacobson, M. & B. Maxwell, "Corporations invade the Classroom: Have Schools Become the Last Great Marketing Frontier?" in Rethinking Schools, vol. 9, no. 2, Winter, 1994. Karpatkin, R. H and A. Holmes. (1995). Making Schools Ad-Free Zones. Educational Leadership 53(1, Sept): 72--76. Klein, Naomi. [2000] No Logo: Taking Aim at the Brand Bullies. McNeal, J.U. (1994). Billions at Stake in Growing Kids Market. Discount Store News (Feb 7): 4. McNeal, J.U. (1990). Kids as Customers. New York: Lexington Books. Molnar, A. (1996). Giving Kids the Business: The Commercialization of America's Schools. Westview/Harper Collins. Molnar, A. (9/18/86). Giving Kids the Business: The New, Mercantile Edge to School Reform. Education Week. Molnar, A. (1995). Schooled for Profit. Educational Leadership 53 (1, Sept.): 70-71. Reich, R. (4/21/91). "Big biz cuts class: Firms talk loud, do little for schools." Washington Post, B1-2. Stead, D. (1997). "Corporations, Classrooms and Commercialism." New York Times. (5, Jan) Section 4A: 30-33, 41-? Walsh, D. Selling Out America's Children. Minneapolis: Fairview Press. CCCS Home About Commercialism in Schools More About CCCS CCCS in the News Take Action Resources Newsletter Get Involved with CCCS