| THEY SAY: | WE SAY: |
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Children and young people are walking billboards -- they wear clothes with logos all over them! |
Studies have shown that ads in school are taken as school endorsement. What people choose to wear does not imply an endorsement by the school.
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Children and young people are surrounded by ads anyway -- on billboards, on television at home. |
School advertising is different and schools should be a refuge from ads! |
| Commercialism is not a priority -- our school has more pressing problems. |
The school funding crisis is how commercialism crept in. Also, ads sabotage critical thinking...and learning to think IS education. |
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Our schools need money -- and businesses just want to help! |
If businesses paid more taxes, schools would not be underfunded. |
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Children and young people need after-school activities -- and that costs money. |
Other local agencies and non-profit organizations can provide those activities. |
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Children and young people of today are too sophisticated to believe what ads tell them. |
If ads don't work, why do companies spend billions trying to reach teens? |
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Ads in school give teachers an opportunity to teach media literacy. |
We don't let people sell drugs at school in order to teach children and young people about drugs. |
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Ads provide good product information for children and young people about what to buy. |
Ads present only one side of the story, and appeal to the emotions vs. the intellect. |
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A logo is not an ad; it just identifies the company. |
Logos create brand identification, build brand loyalty, and draw attention. |
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It's only fair to acknowledge corporate generosity to schools. |
A real gift requires nothing in return...such as requiring students to see a logo. |