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Community Self Management, Empowerment and Development
Sociology
Lecture Notes
Social Research
Community Resarch
..........The eye of the beholder
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Unobtrusive Measures
Phil Bartle
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The shortest distance is not always a straight line
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Unobtrusive measures are those that do not intrude on the subjects.
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If you study them from the telephone book, for example, they will not know that they are being studied.
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If you sit on a bus and observe where people tend to sit, they are unlikely to know that are being observed.
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The problem with many unobtrusive measures is that they, too, are unlikely to reveal much valid or meaningful in-depth material.
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Living with people, as in participant observation, is a possibility of being unobtrusive, so long as you do not tell your subjects that you are there as a scientist to study them.

This raises an ethical question about observing people without their knowledge.

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As with taking a formal photograph, if they know you are there to study them, they will pose for you.
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At some point, however, you may want to supplement your observations with some in-depth questions.
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Again, this may be done with or without telling them they are being studied.
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If they trust you, they are less likely to hide information from you, and perhaps less likely to give you answers that they think you want to hear.
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It is a bit like the problem faced in nuclear chemistry or physics.
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If you determine the location of an electron, you modify its velocity, or if you determine its velocity, you modify its location.
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The very act of observation (if you want great accuracy) itself results in the subject modifying its behaviour.
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Community Research
Sociological Research