Forms of Collective Intelligence

An Oversimplified Overview

Business Government Civil Society

Name Competitive Intelligence Strategic Intelligence Civic Intelligence

Orientation Profit driven Power, the "national interest" social and environmental amelioration, values-driven

Organization Top-down, bureaucratized Top-down, bureaucratized Network-based, provisional, fluid leadership; yet still marginal and under-utilized

Engagement Public relations campaign, advertising, lobbying Legislation, speeches, meetings Protests, letter writing, campaigns, discussions with peers, voting, document disclosure

Intelligence Competitive, focus groups, industrial espionage State level, spy satellites, wire tapping, strategic analysis, covert, polling New framing of issues, intelligence networks, monitoring, FOIA (freedom of information act) requests

Products and Products Services and commodities for sale Services, licensing, policies, laws, policing, defense and war Social innovation, social maintenance, services, policy papers, advocacy and protest

Resources Variable but often vast Variable but often vast Variable, generally unfocused and insufficient - but potentially vast

	Business	Government	Civil Society
Name	Competitive Intelligence	Strategic Intelligence	Civic Intelligence
Orientation	Profit driven	Power, the "national interest"	social and environmental amelioration, values-driven
Organization	Top-down, bureaucratized	Top-down, bureaucratized	Network-based, provisional, fluid leadership; yet still marginal and under-utilized
Engagement	Public relations campaign, advertising, lobbying	Legislation, speeches, meetings	Protests, letter writing, campaigns, discussions with peers, voting, document disclosure
Intelligence	Competitive, focus groups, industrial espionage	State level, spy satellites, wire tapping, strategic analysis, covert, polling	New framing of issues, intelligence networks, monitoring, FOIA (freedom of information act) requests
Products and Products	Services and commodities for sale	Services, licensing, policies, laws, policing, defense and war	Social innovation, social maintenance, services, policy papers, advocacy and protest
Resources	Variable but often vast	Variable but often vast	Variable, generally unfocused and insufficient - but potentially vast