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COMMUNITY NETWORKING.............................
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| Community networking entrepreneurs face a formidable challenge: Are they part of a social phenomenon that is destined to stall or implode... or do they represent a vibrant force, capable of building on the knoledge they have accumulated, adapting to a rapidly chaning world and community needs, and ultimately achieving positive, lasting social change in their communities? |
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-Mario Morino (1994) |
Community networks go through distinct phases of evolution and each phase is marked with distinct opportunities and challenges. Nobody knows the precise formula for successfully developing and sustaining community networks. There are, however, several guidelines that should prove helpful. The first is that the community-network organization must itself be a community. A community is needed at the core of the effort. Developing a community-network is not a business proposition, and a community-network organization is not a machine. When the project itself is a community it is more likely that a shared vision will exist and that people will work together cooperatively. Since many people on the project are volunteers, a paycheck is not an issue. They will work together because they enjoy it and because they believe in the issue.
Saying that the project is not a business project is not to say that the project shouldn’t be run efficiently. In a many ways, such as planning, budgeting, and managing, the financial affairs of the community-network organization need to be professional and "businesslike". In fact, in many ways, the organization is a business. Also it is important to recognize skills that project volunteers have, including fundraising, communication, technical, or organizational skills so they can be applied towards the project. Communication and coordination within the project needs special attention, particularly as the project grows. Using electronic capabilities is, or course, a logical approach, but brochures, newsletters, and other printed material are also useful. Each medium has advantages and disadvantages.
It is critical to involve the community in the development of the network. Community organizations are natural partners, and their work will help spread the word and increase the effectiveness and reach of the community network. The community network must be a part of the community. If it’s detached from the community, it’s not a community network. Local newspapers, radio, and television stations are community organizations, as well, and the should be kept up to date regarding the project and should also be considered as possible strategic partners.
Finally, it will be necessary to be diligent, patient, diplomatic, persevering and, at times, cautious. People working on the project need to be able to listen to the viewpoint of others. They need to listen carefully to other people working on the project, to people in the community, and to people working on similar projects locally and around the world. As time goes on there will be pressure to water down your original principles. Establish high principles at the onset and stick with them.
(Doug Schuler, excerpt from New Community Networks: Wired for Change)
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