They Say, We Say
Sound-biting the arguments
THEY SAY: WE SAY: Children and young people are walking billboards -- they wear clothes with logos all over them! Studies have shown that ads in school are taken as school endorsement. What people choose to wear does not imply an endorsement by the school. Children and young people are surrounded by ads anyway -- on billboards, on television at home. School advertising is different and schools should be a refuge from ads! Commercialism is not a priority -- our school has more pressing problems. The school funding crisis is how commercialism crept in. Also, ads sabotage critical thinking...and learning to think IS education. Our schools need money -- and businesses just want to help! If businesses paid more taxes, schools would not be underfunded. Children and young people need after-school activities -- and that costs money. Other local agencies and non-profit organizations can provide those activities. Children and young people of today are too sophisticated to believe what ads tell them. If ads don't work, why do companies spend billions trying to reach teens? Ads in school give teachers an opportunity to teach media literacy. We don't let people sell drugs at school in order to teach children and young people about drugs. Ads provide good product information for children and young people about what to buy. Ads present only one side of the story, and appeal to the emotions vs. the intellect. A logo is not an ad; it just identifies the company. Logos create brand identification, build brand loyalty, and draw attention. It's only fair to acknowledge corporate generosity to schools. A real gift requires nothing in return...such as requiring students to see a logo.